From Voice Provider to Revenue Multiplier: A 90‑Day Sprint for Turning Conversations into Cash

How Clarity Voice is mapping a path to 2X deal size - and what every CSP can learn from their journey

The market just shifted

Walk the halls of any telecom trade show this year, and you can feel the tension. Reliability and price are no longer enough. Customers want insight‑rich communications - real‑time transcription, AI‑powered analytics, and prescriptive recommendations that help them sell more and serve better. Seventy percent of IT leaders now say these features will decide whether they keep or switch their UCaaS provider.

Gary Goerke, CEO of Clarity Voice, saw the writing on the wall: “Anybody who’s still a generic provider needs to innovate, or there’s going to be atrophy.” He and his team were already delivering world‑class service, but he knew the growth curve would flatten if they didn’t add something new.

Why every conversation is a revenue opportunity

Until recently, most service providers treated voice, chat, and SMS data as exhaust - stored in siloed logs, rarely analyzed, and never monetized. The emergence of the vCon open standard changes that equation. By capturing every channel in a single, machine‑readable format, vCons turn raw traffic into a goldmine of customer intent, compliance signals, and operational insight.

Layer AI on top of that data, and you can:

Spot churn signals before a customer calls to cancel
Recommend the next best product in real time
Surface coaching tips for sales and support reps

The result is stickier relationships and higher ARPU - without ripping out existing infrastructure.

The 90‑Day Playbook: Create, Elevate, Accelerate

Creo Solutions partners with CSPs and MSPs like Clarity Voice to run a focused, three‑step sprint to increase deal size, accelerate wins, and bring new offers to customers. Here’s how it works.

Create (Days 0‑45)

Layer on quick‑deploy products

Start with a single high‑impact use case. In Clarity Voice’s case, the team chose Voice of the Customer & Conversational Insights - a package that turns every customer conversation into actionable insights and real‑time alerts. Because the solution sits on top of their existing UC platform, there’s no forklift upgrade. First pilot customers are targeted to go live in under 45 days.

Elevate (Days 15‑90)

Embed experts in the sales process

Technology alone doesn’t close deals; stories do. Creo’s sales strategists join discovery calls, build interactive demos, and coach reps on value‑based pricing. Within three weeks of kicking off, Clarity Voice’s sales team was already fielding prospect questions like “When can we get this?” - a strong leading indicator of pent‑up demand.

Accelerate (Days 45‑90)

Amplify the narrative through marketing

While pilots run, the fractional CMO team turns early wins into content: blog posts, social clips, and webinar invites. This fills the top of the funnel so the sales team can focus on late‑stage deals.

Early market signals: 2X pricing potential

Here’s a key insight: the market will value your new offers before they officially launch. In prospect discussions across automotive and franchise verticals, Clarity Voice found that customers are willing to pay approximately twice their current monthly rate when conversational insights are bundled with core voice service.

The math is compelling:

Example Scenario	Current MRR	Projected MRR with Insights	Uplift
Typical auto dealer	$1,000	$2,000	+100 %
Smaller franchise group	$500	$1,000	+100 %

Note: Figures are based on prospect feedback and pricing tests; final numbers will be validated during pilot roll‑out.

This willingness to pay reflects two realities:

Outcome pricing beats feature pricing. Customers don’t care about codecs; they care about closing more appointments.
Data gravity is real. Once conversational data is centralized, add‑on use cases (fraud mitigation, compliance, personalization) become plug‑ins, opening additional revenue streams.

Why “wait and see” costs more than acting fast

Some CEOs prefer to let hyperscalers experiment first and then follow. That mindset ignores three costs:

Compressed differentiation window. When AI analytics become a checkbox feature, premiums disappear. Early movers lock in higher ARPU and lower churn.
Learning curve advantage. Providers piloting vCon‑based services today will own the reference stories and operational muscle tomorrow.
Investor optics. Private equity values AI‑driven MRR two to three times higher than legacy voice lines. Even modest traction reshapes your multiple.

Three questions to ask your team this week

Where are we leaving money on the table? Review the last three deals you lost. Did prospects ask for analytics, integrations, or AI automation you couldn’t deliver?
Which customers will pay to pilot? Pick a vertical where you already speak the language - home services, franchises, healthcare clinics. Niche focus shortens feedback loops.
Who owns the sprint? New revenue in 90 days demands a cross‑functional tiger team. If internal bandwidth is tight, consider a fractional model that plugs in strategic, technical, and marketing horsepower only where needed.

The path forward

Gary Goerke didn’t wait for growth to stall; he read the signs and pressed the GROW button while momentum was on his side. Forty‑five days into his sprint, his first prospects were engaged, and his sales team had a fresh story.

Your circumstances are different, but the clock is the same. The revenue mix for next quarter will be decided by moves you make (or don’t make) this month.

If you’d like to see what a 90‑day Create-Elevate-Accelerate plan looks like for your organization, drop us a note at hello@creosolutions.tech with the word “growth.” No slideware - just a candid, 15‑minute conversation about deals, data, and differentiation.

Because in a shifting market, the fastest learners always outrun the biggest players.

Press The GROW Button