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Artificial Intelligence

End-to-End Customer Experience Insights

Break down data silos between Marketing, Sales, Product, Operations, and Contact Center to make customer experience insights available across the entire business.

We brought ground-breaking insights from every communications platform to service providers

We've made it easy for you and your customers to tap into analytics across every platform - from UCaaS and CCaaS to CRM, CPaaS, and more.

Feature Overview

Customer Journey and Customer Experience data tend to be siloed across marketing, sales, contact center, and operational systems. This has kept critical insights locked away from teams across the business.

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Creo Solutions breaks down data silos and makes insights available to every decision-maker using AI and brand-new industry standards for capturing conversation analytics.

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Here are four ways this impacts your business going forward:

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  1. Truly Capture Voice of the Customer
    Gather insights from customer interactions across marketing campaigns, sales conversations, products & services, and customer support. Understand customer sentiments, preferences, and needs at every touchpoint.

     

  2. Provide Actionable Insights for Decision-Making
    End-to-end insights enable managers and executives to make faster and better decisions about process design, system development, and business strategies. This data supports the continuous improvement of customer experience.

     

  3. Provide Timely Feedback to Customer-Facing Workers
    Delivering real-time feedback to frontline staff helps them improve customer satisfaction. Reward staff and encourage positive interactions, correct customer issues in the moment, and focus on areas needing improvement to better meet customer expectations.

     

  4. Enable Unstructured Queries Across Metrics
    Managers and executives can now explore end-to-end customer insights to discover unexpected relationships between customer experience, employee performance, processes, and systems. These new insights will improve business agility and increase the speed with which leaders can make informed decisions.
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Integration and Deployment

Supported Systems

Creo Solutions works with you and your customers to collect customer experience and customer journey insights across every touch-point.

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From APIs and Database Integrations to SIP, Messaging, and WebRTC, here the key systems we integrate with and data that we can collect:

 

CCaaS Platforms

  • Spoken and written conversation details

  • Queue metrics

  • Automation and agent performance metrics

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UCaaS Platforms

  • Spoken and written conversation details

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CPaaS, Virtual Agent, and Automation Platforms

  • Spoken and written conversation details

  • Outcome and automation metrics

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Marketing Automation Platforms

  • Campaign performance

  • Digital interaction metrics

  • Collateral performance​

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Sales Automation & Enablement Platforms

  • Representative and team performance metrics

  • Collateral performance metrics

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CRM & Operational Platforms

  • Customer, product, and service metrics

  • Financial metrics

Sales & Customer Implementation Support by Creo Solutions

Scoping and Sales Support

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We help Solution Providers identify opportunities and communicate the "Art of the Possible" for analytics.
 

  • Identify & Qualify Opportunities
    We help you identify and uncover opportunities where end-to-end customer journey and experience analytics can deliver significant value, whether by increasing revenue, improving customer satisfaction, or streamlining operations.
     

  • Scope Opportunities and Proposal
    We work with you and your customers to scope new opportunities. We guide customer conversations and expectations by using industry expertise and best practices.

    And we help craft proposals that include industry best-practices and real-world results based on data from the world's leading enterprises and vendors.

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Customer Implementation Support

 

​We provide comprehensive delivery and implementation support, ensuring a smooth process from design to ongoing management:

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  1. Analyze Existing Data & Workflows
    We work with you and your customers to align analytics requirements with business objectives, including customer experience, P&L, customer acquisition & expansion, and governance goals.
     

  2. Designing Data Flows and Metric Collection Processes
    We design and implement the architecture for data collection, integrating multiple platforms to ensure seamless metric collection from all customer touchpoints.
     

  3. Connecting Voice and Digital Platforms to Virtualized Conversation Subsystems
    By integrating CCaaS, UCaaS, and other platforms, we capture the detailed nuances of customer conversations and interactions, providing rich data for analysis.
     

  4. Development, Testing & Optimization
    We build, test, and refine the data flows and user interfaces to ensure the accurate and timely delivery of insights to stakeholders.
     

  5. Configuring Tools and Training End-Users
    We configure user-facing tools and provide comprehensive training to ensure that key end-users are equipped to leverage customer experience analytics in their daily workflows.

Catch up on our latest
innovation insights

Discover how end-to-end CX and Customer Journey Analytics drive revenue, reduce cost, and increase customer satisfaction.

Contact us today!

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Creo Solutions

©2024 by Creo Solutions

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